Who We Are

Dr Franklin

Madelaine Franklin – Chiropractor

Franklin had obtained her Masters Degree in Chiropractic at the Durban University of Technology in South Africa. She is affiliated with the Allied Health Professions Council of South Africa and is registered with the Board of Health Funders and Dubai Health Authority. Franklin is an active member of the Chiropractic Association of South Africa and Malaysian Chiropractic Association.

After establishing a private practice in South Africa for 5 years, Franklin joined the TAGS Spine and Joint Specialist group in Malaysia offerings a level of expertise and a standard of clinical excellence in spine and joint care using the very latest technology in diagnostic and therapeutic tools. Supporting a pioneering approach to healthcare that utilizes complementary and alternative methods in health care and rehabilitation, Franklin has now joined Pure European Chiropractic Centre in the heart of Dubai, in which to follow her career in a multidisciplinary practice.

Extended qualifications include kinesiology tapping techniques, Impulse instrumentation adjusting techniques, Dry needling, Mechanical Spinal decompression specialist, Corrective knee bracing and Orthotics.

Dr Sean

Sean Miner – Chiropractor

Sean Miner is a 4th generation chiropractor from California, USA. After practicing with his father and grandfather in California, Miner opened and operated his own clinic in the state of Oregon for 15 years and then 4 years in Paris, France before moving to the UAE.

Since 2003, an ongoing highlight of his career has been the opportunity to provide chiropractic treatment to the nationally televised Celebrity Golf Championship. The event features 80 of the most recognized sports and entertainment celebrities, almost all of which utilize chiropractic treatment on a regular basis.

Miner treats a wide range of conditions, from persistent headaches to lower back pain and has a special interest in sports injury management. The treatment approach is thorough and he will utilize the diagnostic and treatment therapies that are best suited for your issue. This may include using physiotherapy, nutritional counseling and exercise prescription for successful treatment.

Dr Haleema

Haleema Khan – Chiropractor

Haleema Khan graduated from the Anglo European college of Chiropractic in Bournemouth, UK, in 2010 with a Masters in Chiropractic. She spent three and half years practicing along the South coast of England, before returning to her birth city of London where she worked for a further year and a half. Becoming tired of the hustle and bustle of the London life she decided to move to the UAE.

From a young age Khan has always been conscious of her health and leads a healthy and active lifestyle. She loves to play netball, currently improving her beach volleyball skills and when she can works out in the gym.

Growing up in a traditional family, Khan has always been a hands on person, from massaging to traditional walking on backs. Realising the benefits of natural alternatives to mainstream medicine is what led her to Chiropractic.

Khan believes that life’s daily stressors whether they be physical, chemical or emotional can add up impacting on the human body in far greater ways than most realise. She believes in the holistic approach to whole family wellness. Treating the body as whole leads to proper alignment of the nervous system enabling it to function effectively, therefore promoting healing and better health around the body.

She strives to give her patients a more fulfilled and enjoyable quality of life by educating them about chiropractic care and healthy lifestyle choices. Chiropractic care is a natural healthcare approach which can help one restore and maintain balance within the body and leave you better prepared to live life to its fullest.

“To keep the body in good health is a duty… Otherwise we shall not be able to keep our mind strong and clear.” Buddha

Dr Jaffer

Nashila Farrah Jaffer – Chiropractor

Graduating in 2001 from the UK with an honours degree in Chiropractic, Jaffer founded Pure Chiropractic Clinic in West London, which is continually serving patients today and for the last 15 years. After establishing her clinic in the UK, Jaffer moved to Dubai in 2009 with her husband. She continued practicing privately in Jumeirah until starting a family in 2010 when she dedicated the next three years wholly to her two daughters. In 2013, Jaffer partnered with Chini to set up Pure European Chiropractic and Physiotherapy Centre, taking her success and inspiration from her UK clinic to build the same here in Dubai

Jaffer specializes in treating common spinal related problems such as neck pain, headaches, lower back pain, disc problems and sciatica, as well as treating more complex conditions such as scoliosis, whiplash associated disorders and pregnancy related problems. She herself has witnessed the effect that chiropractic has on the body by having regular chiropractic adjustments throughout both pregnancies, and giving birth completely naturally, without complication or intervention. Jaffer truly believes that regular chiropractic care can greatly improve health, well-being and quality of life.

Dr Chini

Mitra Chini – Chiropractor

Chini is a US board certified Chiropractor. She graduated from Life University in Marietta, Georgia (USA) in the year 2000. Prior to starting her chiropractic education, she studied at the Howard Community College in Maryland (USA) as an undergraduate.

Chini started gaining her professional experience in the US before moving to Europe with her husband. She then moved to Dubai in 2001 where she has been living for the past 13 years practicing as a Chiropractor, having treated and helped thousands of patients of all nationalities and ages, including children. Her language skills, including English, French, Farsi and some Arabic, ease her ability to listen, understand the patients’ pain and support their health and well-being.

After more than a decade practicing in the chiropractic profession, Chini remains committed to healing and treating people to have a healthy spine and nervous system. She focuses on educating her patients about the impact chiropractic has in preventing disorders of the neuro-musculo-skeletal system and the potential effects on general health and life quality.


Elgin John – Physiotherapist

Elgin John graduated from HOSMAT Hospital Educational Institute, Rajiv Gandhi University of Health Sciences at Bangalore, India in 2010 with a degree in Bachelors in Physiotherapy (BPT). Elgin has primarily worked for the last 3+ years as a Senior Physiotherapist in a well-known and established Sports Rehabilitation and Physiotherapy centre ‘Attitude Prime’ at Bangalore, India

Elgin has deep expertise and exposure in Manual Physiotherapy that sets him apart over and above the traditional physiotherapy techniques. He has thus confirmed to hundreds of his clients that his best tool so far to help them recover out of their health hassles are indeed his hands, those which promise a healing touch! Manual therapy treatment that he specialises involves but not limited to:

 Rehabilitation for all musculoskeletal conditions like disc herniation, spondylosis, spondylolisthesis of spine, osteoarthritis of knee, frozen shoulder, sacroiliac joint dysfunction, ankylosing spondylitis
 Sports injuries condition include knee injuries (ACL, PCL, menisci tear), pain along the shin bone, rotator cuff injuries, fractures and dislocations
 Antenatal and postnatal care to address low back pain, muscle cramps and bladder control problems
 Clinical reasoning and guidance for prevention of musculoskeletal disorder which includes body conditioning and certain exercise method on a regular basis

In his experience, Elgin has addressed and solved critical musculoskeletal and sports injury conditions for nearly 400-500 patients, covering about 100-150 different scenarios. His ability to seamlessly understand the biomechanics and human physiology has won him the praises of his clients and contemporaries.

Elgin has been an active participant on many physiotherapy conferences, manual therapy techniques seminars and marathons providing his valuable expertise and strengthening his exposure in Manual therapy field. To augment his skills further, he is currently pursuing his Masters in Physiotherapy (MPT) to bring in much focus on musculoskeletal conditions and sports injuries.

Elgin is a trained martial arts professional in karate and fitness conscious individual. Add to this, he is an avid barefoot runner thereby exhibiting confidence and assurance to his clients by reinforcing the fact that – Human body in itself has the power to heal and, when enabling through exercise and manual therapy those hardened pain points in our body that indeed are a result of being under-utilized or misaligned due to lack of exercises, prolonged stress, injuries and alike, one can completely recover from any critical condition.

Elgin believes that the key essence towards recovery and total restoration is reaching and eliminating the root of any symptom – His mantra remains “Treat the cause, not the symptom.”


Princess Puno – Physiotherapist

Prior her move to Dubai, Apple takes pride in working at a transdisciplinary manner alongside Rehabilitation Doctors, Orthosurgeons, Neurosurgeons, Occupational Therapists, Speech Therapists and trained Physiotherapist/Physical Therapy Interns at Metropolitan Medical Center, a tertiary hospital in the Philippines.

Majority of her experience and expertise are focused on dealing with Musculoskeletal and Sports-related injuries, Pre- and Post-Operative conditions, Neurologic cases such as Stroke/CVA, SCI, Parkinson’s Disease and Cardiopulmonary Diseases with the use of Manual Therapy techniques, Exercises, Modalities like Spinal Decompression, Traction and Electrotherapy, Dry needling and Kinesiology Taping.

Her commitment, interest and unwavering amazement of the human anatomy has led her to seek further expansion of her knowledge which opted her to get her license certificate to practice in the United States of America after passing the National Physical Therapy Examination (NPTE).

‘Are you moving poorly because you are in pain? Or are you in pain because you are moving poorly?’ A simple thought people can ponder upon. Apple believes that Physiotherapy changes the quality of a person’s life by proper assessment, treatment and prevention of diseases by targeting the main source of the problem.


Amrita George – Physiotherapist (Paediatrics)

After completing her Bachelors’ in Physiotherapy (BPT) in 2012, Amrita George went on to pursue a Masters’ Degree (MPT) specializing in Paediatrics from JSS College of Physiotherapy, Mysore under Rajiv Gandhi University of Health Sciences, Bangalore, India. In 2015, she joined Wellness One, a renowned multi-specialty rehabilitation Centre, located at Calicut in India, as a Senior Physiotherapist in the Pediatric department.
At Wellness One, Amrita was actively part of a multidisciplinary team treating children requiring therapeutic interventions from multicultural backgrounds. Her treatment approach emphasizes on identifying the unique needs and strengths of every child, creating individually tailored programs and making motor learning fun through play. Her strong caring nature and patience helps her to make a deep connection with her patients which, she believes, is most important when treating children. She has assessed and treated about a thousand children with wide range of medical diagnosis. Her extensive practice incorporates rehabilitation of children with Cerebral Palsy, Down Syndrome, Autistic Spectrum Disorder, Developmental Delays, Muscular Dystrophies, Spinal Muscular Atrophy, Developmental Coordination Disorder, Erb’s Palsy, Bell’s Palsy, Spina-Bifida, Guillain-Barre Syndrome, Traumatic Brain Injury, Spinal Cord Injury, Seizure disorder, Asthma, Cystic Fibrosis, Delays due to Congenital Heart Defects, Juvenile Rheumatoid Arthritis, Orthopedic disorders/ injuries such as, Developmental Dysplasia of Hip, Club foot, Torticollis, Scoliosis and other spinal deformities.
Amrita holds a special interest in studying and providing therapeutic intervention for children with rare syndromes. She has treated children with rare conditions such as Bardet-Biedl Syndrome and Smith-Magenis Syndrome to overcome developmental delays to reach optimal levels of function.
Her skills include:
 Assessment and prescription of Assistive devices and Wheelchair to children with special needs
 Assessment and treatment of Sensory processing disorders
 Assessment and therapeutic planning based on ICF model of Disability
 Administering assessment tools such as GMFM
 Video Gait Analysis and gait training
 Strength assessment and training
 Hydrotherapy
 Electrotherapy
 Kinesiotaping
 Oro-motor training
 Functional Visual Assessment and rehabilitation for children with visual disability
 Hippotherapy

She aims to stay up to date with current trends in the field of rehabilitation and to provide evidence based practice. In addition to providing in-house services, Amrita has rendered screening services at schools, conducted health camps and awareness talks to promote early identification and intervention in pediatric conditions.
She wrote in an international journal highlighting factors of disablement in children with various health conditions which suggests that the attitude of parents and society at large, play a vital role. Hence, she strives to provide family-centered care involving parents in the decision making process and being active participants to make therapy meaningful and also sustainable. She strongly believes in building strong support system for parents of children with special needs and thus, works extensively with such families.